Here are two tips for corporations who are looking for corporate donation opportunities.
They should aim to work with a charity that focuses on an issue that relates to the corporation in some way
If possible, corporations that are looking for opportunities to donate to charities should aim to work with charitable organisations that focus on an issue that is connected to their corporation in some way. For example, if a corporation is involved in the publishing and distribution of textbooks, then it would be a good idea for them to work with charities that strive to promote literacy and that support underprivileged communities where illiteracy and a lack of education are a problem.
In this situation, the corporation might not only be able to make a monetary donation but, because of the nature of its enterprise, might also be able to donate a large number of textbooks to the charity. This would then support this charitable organisation in multiple ways. Additionally, if a corporation is seeking out donation opportunities not only for the purposes of making a positive impact on society but also to improve the public's perception of it as an organisation, then selecting a charity that relates in some way to its business operations would probably do more to boost the corporation's reputation than if it donated to a random charity that it had no connection to.
They should consult the charity before deciding on an amount to donate
It is also sensible for corporations who are interested in corporate donation opportunities to consult any charity they are considering donating to before they settle on a particular amount of money to donate. The reason for this is that while charities are always grateful for any donations they receive, small donations made by corporations may not have much of an impact on a charity's ability to achieve its aims (particularly if a charity is already struggling to generate donations). For example, if in the above-mentioned situation, the corporation donated 20 educational textbooks, but the charity they donate them to works with a few hundred people, all of whom need these textbooks, this donation would not necessarily have the hugely positive effect that the corporation was hoping it would.
As such, if a corporation is hoping to make a donation that will have a truly positive impact on a charity and the individuals that it helps, it should first find out what type of donation is needed by that charity, instead of selecting a figure at random. Then, based on this consultation and their donation budget, they should choose a suitable figure. It's especially important for corporations to do this if they plan to donate to a charity regularly, rather than make a one-off donation; making a slight adjustment to their donation amount could make a big difference to the charity's success in the long run.Share